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Notes on animation, video, and AI creative

We're rebuilding our blog from the ground up. Real articles land here soon — for now, here's a preview of the format.

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Animation·6 min read

What Makes a 2D Explainer Video Actually Convert

The structural choices behind explainer videos that keep viewers watching to the CTA.

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AI Video·5 min read

AI UGC Ads 101: What They Are and Why They Work

A plain-English breakdown of AI-generated creator ads and where they fit your funnel.

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SaaS·7 min read

Product Demo vs. Explainer Video: Which Do You Need?

How to choose the right format depending on your funnel stage and audience.

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