Developing and producing educational animated videos for learning and instructive purposes is a crucial task, one that needs careful preparation and production throughout the process.
Since you are aiming to instil knowledge or instruct through these 2D animation based videos, the content and execution need to be accordingly fitting and relative. In case of a slip, you will be unable to attract students or get your work recognized.
Hence why there are certain aspects that you need to pay heed to when making an animated video for the purpose of instructing and knowledge. These tips will help you better develop and curate a refined and accurate educational animation video that fulfils your learning objectives and goals and effectively educates the students without making it dull, stagnant and uninteresting.
Choose your Animation Partner Carefully
The first thing you do after you have formed the idea of the content and message of your solo animated video or a series of animated videos (whatever your preference may be) is to select an animation partner to work with. This partner can either be an individually based freelancer or any of the local or international animation studios.
Two basic things that you should be aware of when selecting an animation partner are your budget and their pricing, and the quality of the final product that you expect. These are the core factors that would drive you to settle on your chosen animation partner. Once you find one or multiple potential partners that are compatible with your budget and quality expectations, you need to check their portfolio and client history to determine their skill level and work ethics etc. You can determine their style and evaluate whether it suits your project demands and requirements. A freelancer or an animation studio with a history of experience in educational and instructional animation should be your priority.
Get Animation Services:
Make a Brief
Once you have gotten to know your animation partner that you will be collaborating with, you need to introduce and present yourself and your objectives to them as well. You will need to create a brief for this purpose which will act as your introductory message to your future animation partners in educational video production. This brief should include your company or setup’s basic structure and work ethic and your expectations as well as your requirements regarding the project at hand. Try to keep it brief according to its title and precise, within one page or two pages at the maximum. Give out your contact information so that the animation collaborators can reach you when and as needed. Do not consider all matters resolved since brief is just the foremost step followed by meetings and discussions with your animation partner before you decide and agree on all matters concerned.
Present a Style Guide
A style guide is basically the guideline that shows your animation partner where the project at handstands within your company or website as a whole. Basically, It gives out the structure and style of your company or brand so that your animation partner knows what content will fit best with the company or brand’s methods and image as a whole. A style guide is a means to focus on the big picture and relate and match the project content and form with the overall brand scheme.
Determine your Style Preference
One thing that will give you clarity and assurance before diving into the animation process is the clear determination of your expectations and requirements. Just like the core content material, the preference of the animation style that you want is just as crucial. If you jump into the process with none or a vague idea about the animation style you want, things might become complex as a lot of different styles and opinions are likely to make it difficult for you to choose.
It is best to enter the process with a clear mind and solid choice of the animation style that you would prefer to work on. For instance, if it is whiteboard animation that you wish as the animation style for your video, make it clear to your animation partners. Better yet, send them a sample of an animated video that is according to your expectations and matches the vision you have for your own animated video project. This will help your animation partners during the production process in creating content as per your expectations and requirements.
Write the Script Yourself
While most animation studios have in-house creative and scriptwriters, they are mostly pure storytellers who can be good at writing out artistic and moral based little stories to be adapted into animations. However, when it comes to educational content, it might get a bit tricky for them to tackle the subject. Not everyone is familiar with cash flow management or the machinations of the human body after all. Hence, it is best that you provide the script yourself as it will also let the production process go way smoother.
If you doubt your talents regarding scriptwriting, the script does not necessarily need to be written down always. You can either just do a voice-over to go with the content of the animated video. In such a case, your voice overacts as a script for your video. It can be the best thing done since you are the one familiar with learning techniques and course material rather than the scriptwriters of the animation studio.
Provide Visual Material for the Storyboard as Well
Apart from the script i.e written material, you should also provide visual material for the storyboard that would help your animation partner better understand your objectives and learning material. This way they can produce such an animated video that fulfils the goals of simplifying the learning materials and making it interesting for the students to grasp better. This visual material can include things such as illustrations, reference videos and live-action footage etc.
This will provide plenty of reference material for the animation studio to work with and craft a well-organized storyboard and produce a suitable and marvellous 2D animation based on educational and instructional source material.
Thus, these are the basics of creating animations for educational and instructional motivations, the crux of which is that you need to be present and involved for the entire pre-production phase. That is because educational animations differ a lot from the usual artistic, moral based animated storytelling. Your animation collaborators might have experience in educational based animations. You still need to step up with your involvement because it is you who knows the exact source material and the instructional design needed to effectively simplify and convey it to the targeted audiences and students. Hence your participation during the pre-production phase with you crafting and providing the script and other reference materials will prove beneficial. This way, you could help the animation collaborators avoid multiple confusions and crucial mistakes, which will save everyone around a lot of time, effort and mental exhaustion.